'People ignore design that ignores people'

Frank Chimero

Design writer Frank Chimero is one of many to emphasise the importance of people in design, and while this may seem obvious in theory, it often has to be carefully explained to 'money men', who may have trouble taking their eyes off the bottom line. Consumers have become a lot more design savvy since Henry Ford's day, and we live in a world of almost infinite choice. For this reason, if your hoping to sell almost anything, you can't afford to ignore good design - if you do, well, you know what will happen to your product.