Practice creates itself a new look in old setting
Nottingham-based brand and packaging design consultancy We Are Pure has invested £200,000 in new offices, transforming a rundown building in one of the most historic parts of the city.
David Rogers, owner and creative partner of the company, bought the four-storey building on Friar Lane for £108,000, spending a further £92,000 on renovations to create what he describes as 'a truly creative space'.
Designed as well as occupied by We Are Pure, the newly transformed building will be home to the consultancy's UK team of designers, who were previously based in a shared office in Nottingham's city centre. The move follows the launch of the company's Moscow office earlier this year.
Key features of the new UK office include a fully restored oak shop frontage, restored timber staircase, original sash windows, and advertising signage reflecting the building's original use as a tobacconist.
Some of the new interior installations include a specially commissioned boardroom table, which doubles as a display case for more than 200 Swatch watches, various pieces of original artwork sourced from around the world, and a unique concrete kitchen featuring cog and spider motifs.
