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Mercedes-Benz has opened a new pop-up store, designed by retail specialist Buro Loods, in the heart of The Hague in the Netherlands.

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Buro Loods has translated the Mercedes global retail concept for the Dutch market, which is currently being implemented across all dealerships.

The new store has been transformed into a total Mercedes experience, where Mercedes-Benz Dealerships will be able to bring its new compact class models to the attention of a whole new audience. Powerful imagery and digital interaction combine with the live models in the showroom to create an immersive brand experience.

The pop-up store is created for the introduction of the new Mercedes-Benz CLA model. It was realised by Hypsos and opened on 12 April 2013.

The Mercedes-Benz brand has a significant market presence in The Hague.