John Evans designs concept store for Bensons for Beds
UK-based John Evans Interior Architecture & Design Ltd, in collaboration with integrated communications agency Public, has designed a new concept store for the online bed retailer Bensons for Beds.
Focusing on the interior to reflect the quality of beds and bedroom furniture within the store, John Evans Interior Architecture & Design created a design in which, the products are displayed to enhance their perceived value.
Designed to make customers feel comfortable at the store, every aspect of the store starting from initial layout plans, highlighting the way customers walk around and view the store, to lighting and ceilings, have been taken care of.
Unlike the previous bright, industrial lighting with rows of beds, the new design focuses on the comfort zone concept, which lays emphasis on customer experience and satisfaction. The comfort zone has been designed as an area where a range of beds can be tested and customers can choose the one that is right for them.
