If only...
If only... Google was a bank
says Nic Preece, Tarquin Willis and Niamh Metcalf of Allen International
The GoogleBank village is....
Open and accessible to all: a gallery and learning centre, a sort of virtual sales and promotion space - a place customisable to your needs.
It is filled with experts who can guide you to smart decisions around financial well-being.
It is exciting and compelling to visit, with integrated channels for a seamless customer experience. An ubiquitous part of one's daily life.
What can we learn from GoogleBank?
- Understand your customer, use what you know, build specific products and services to suit.
- Be prepared to be open and willing to share.
- Become a conduit to facilitate interactions, be at the heart of all relationships.
- Be ubiquitous, always there, when and where your customers need you.
- Get your distribution model right and communicate effectively, making it entertaining and compelling!
Allen international
Founded in 1992 by Michael Allen, MD and chairman, Allen International is a strategic design consultancy focused on financial services. Nic Preece (left) has an honours degree in three-dimensional design from Kingston University and a diploma for completion of foundation art and design studies at Epsom School of Art.
Tarquin Willis (centre) has a degree in applied consumer science, majoring in three-dimensional design at Otago University, New Zealand. He also has a diploma in design from Massy University, New Zealand.
Niamh Metcalf (right) is a graphic designer with a BA degree in design.
