Heineken celebrates 140th anniversary in Amsterdam
Heineken is marking its 140-year anniversary with the launch of a light installation that forms part of the 'Amsterdam Light Festival' - a festive celebration of light taking place across the city of Amsterdam in The Netherlands.
Created from 5,000 iconic green Heineken bottles the exhibit will stand outside the Heineken Experience in the centre of Amsterdam. Each of the bottles carries an LED light inside to create a digital video screen like never seen before.
The company is inviting people across the globe to connect in celebration in a fun manner by sharing their own celebration messages through Heineken's Facebook page which light up in a dynamic animated showcase, alongside bold visuals inspired by the brand's iconic evolution.
The festival is being held from 7 December 2012 – 3 January 2013.
