Ashville, Visentin to open new showroom in London


Ashville Incorporated, a luxury building, refurbishment and home automation company, and Visentin Casa, an Italian furniture specialist, plan to open their new showroom in Chelsea, London on 20 September 2012.


The showroom, which will be located on the King’s Road in Chelsea, will offer a comprehensive line of home automation systems, which will be showcased in a real-life setting. The store will have a living room, bathroom, kitchen and office area. All the spaces will feature integrated whole-home entertainment systems, lighting controls, motorised curtains, climate control, security and energy management systems. The entire store will be controlled by means of Apple devices, such as iPads, iPhones and Macs, which will be placed throughout the showroom.

Built over two-levels, the lower floor of the showroom will be dedicated to Ashville. The layout of the store will bring forth the capabilities and demonstrate the full scope of the company's turn-key service. On display will be bathroom taps, showerheads, mixers and bath spouts. The brands to be included in the store will include Vola, Dornbracht, Lefroy Brooks, HansGrohe, Grohe and Crosswater.

The showroom will also have a dedicated space for electrical hardware, flooring and tiles. The showroom's kitchen-space will demonstrate Ashville' strength in developing bespoke, made-to-measure kitchen and display an array of finishes, which includes high gloss, matt lacquer and textured. The buyers will also have options to see natural as well as corian stone worktops.

The centrepiece of the space will be a bespoke Walnut media unit, featuring automated opening doors. The living area will feature a state-of-the-art 3D Quattron Television and 7.1 Surround sound, which is designed to fade the difference between a living area and a cinema room.

The ground floor will serve as Visentin Casa showroom. The company plans to showcase a a large array of products, which will range from a single coffee table through to custom paneled rooms, such as offices and walk-in wardrobes. The showroom will also include space, reflecting company's capabilities to offer customised products for the hotels.

The showroom will offer various styles and finishes, which will vary from a traditional style or distressed look, to a modern lacquered finish. Also on offer, will be a variety of supplies including curtains, carpets, coverings and fabrics. The showroom will have a studio space, which will allow people to see and feel painted finishes, wood finishes and appreciate the craftsmanship of the Italian products.

The company also plans to offer a comprehensive interior design service at the store.








Progressive Media International Limited. Registered Office: 40-42 Hatton Garden, London, EC1N 8EB, UK.Copyright 2026, All rights reserved.