Aloft Hotels to introduce modern design in public spaces
Upscale hotel brand Aloft Hotels has formed a partnership with furniture and accessories retailer Design Within Reach (DWR) to introduce modern design in its public spaces such as the re: mix lounge, the w xyz bar and the backyard to enhance the look and feel of the hotel.
As part of modern design, the hotel will feature chairs designed by Charles and Ray Eames, and George Nelson pendant lamps.
Aloft’s DWR collection includes a mix of 23 custom and in-stock pieces, including Verner Panton chairs for the backyard outdoor spaces and Nelson Platform benches, Satellite chandeliers, Eames Molded Plastic side chairs and Verpan stools to occupy the re: mix lounge and w xyz bar spaces.
Exhibiting the vibe of the hotels, the new modern design will maintain the authentic design aesthetic of both the brands.
Aloft Hotels is a brand of Starwood Hotels & Resorts, Worldwide Inc. DWR markets and sells its furniture and accessories to both residential and trade customers through its retail Studios in the US and North America.
